We are
Create 51

Strategic communication and engagement specialists with expertise and experience in the regulated utility sector.

Delivering excellence for

our clients

They don’t just know water though – as you would expect from a communications agency, they also really know their stuff when it comes to writing great copy for the audience, selecting the right channels and building integrated plans to help meet objectives.

Cat Holland, Former Communications Manager, SES Water

Create 51 really embraced the spirit of innovation to create a new consultation plan which enabled us to meaningfully engage and interact with a large and varied audience.

Bob Taylor, CEO, Portsmouth Water

The stakeholder webinars which they organised and hosted were particularly successful and well received by those who attended.

Nick Price, Water Resources Planning Manager, Southern Water

 

They understand exactly what is needed to develop professional, high-quality communications and engagement strategies and translate those into impactful and highly effective collateral

Simon Cocks, Former Chair, WRSE

It is this breadth of strategic engagement and communication expertise in a regulated and, increasingly, more politicised environment that has made Create 51 an essential member of the price review team for South East Water.

David Hinton, CEO, South East Water

Their extensive sector knowledge, objectivity, openness and clarity of communication style, were all highly influential in driving a really positive outcome for all parties.

Craig Lonie, Former, Director of Strategy and Regulation, Southern Water

Having Create 51 on board supporting Spring in its vital embryonic stages to help with engagement and communications and everything in between has been a god-send. Working with them is like having an extension of your own team, reliable, insightful and downright helpful. We couldn't have done it without them.

Shaunna Berendsen, Client Programme Director, Spring

Our

Work

Environment Agency

Stakeholder Document

Water Resources South East

Engagement strategy

Watersafe

Communications strategy

UK Water Industry Research

Engagement and communications strategy

New Havant Thicket Reservoir

Engagement and communications strategy

Southern Water

Engagement and communications strategy

Environment Agency

Stakeholder Document

Water Resources South East

Engagement strategy

Watersafe

Communications strategy

UK Water Industry Research

Engagement and communications strategy

New Havant Thicket Reservoir

Engagement and communications strategy

Southern Water

Engagement and communications strategy

Environment Agency

Stakeholder Document

Water Resources South East

Engagement strategy

Watersafe

Communications strategy

UK Water Industry Research

Engagement and communications strategy

New Havant Thicket Reservoir

Engagement and communications strategy

Southern Water

Engagement and communications strategy

This is 

what we do...

We evaluate where you are and where you want (or need) to be – and help transform your engagement and communications to get there.

01

Integrated insight and communication

Companies use our expertise to help them integrate the insight gained from their customers and stakeholders into their over-arching engagement and communication strategies and programme of activities.

We often work with in-house teams to support delivery of these, working across corporate communications, policy and public affairs, stakeholder and reputation management, customer research and engagement, design, digital and social media disciplines.

02

Impactful stakeholder engagement

How your business looks and interacts engages with a wide range of stakeholders says a lot about how your business and its brand is perceived.

Our expertise includes stakeholder engagement that identifies and maps key stakeholders – and the interest and influence they will have on your business – to devise the most appropriate and effective methods of engagement.

Companies can then use this insight to inform strategic and tactical decisions that drive a change in how you do business or shape your future plans, as well as influencing changes to future policy and regulation.

03

Creative customer engagement

Insight-led communications and engagement with your customers needs to be based on regular, ongoing conversations. These can then be translated into future strategic and operational plans or programmes of work.

We regularly work with companies, and their insight and research teams, to not only help devise programmes of customer engagement to understand what is most important to them, but ensure there is a clear link thread between “you said, we did” for those scrutinising your work.

04

Compelling reports, plans and strategies

We can help your business develop a compelling story by translating highly technical and complex information into accessible and digestible formats – not least as we recognise that one size does not fit all. That is why we advocate the ‘taste, snack, feast’ approach so the information and the way it is presented can be tailored depending on who is being targeted and why.

We can also use content in more visually-engaging presentations and across digital channels – for example through well organised and professionally-hosted webinars.