Penny Hodge spent 18 months working with SES Water to prepare its business plan for 2025 to 2030. This included developing the customer and stakeholder engagement strategy, supporting the delivery of high-quality customer research, leading on the production of the company’s first long-term delivery strategy and generating, developing and managing the production of the 2025 to 2030 Business Plan.
Working closely with the regulation, asset investment, communications teams and other specialist advisors, Penny played a pivotal role in bringing the complex regulatory submission together, supporting strategic engagement with the Board, timely liaison with the company’s Customer and Environmental Scrutiny Panels and writing key parts of the main submission.
Penny was supported by Joel Hufford and Steph Ellis who planned and delivered the companies’ two ‘Your Water Your Say’ sessions, some of the best attended in the industry, despite SES Water being one of the smallest water-only companies. This included delivery of an integrated communications plan that targeted hard-to-reach groups including future customers and production of an engaging non-technical summary of the plan.
Paul Kerr, SES Water’s Chief Financial Officer, said: “As Group CFO and a Board member, I can unequivocally state that the role Penny and the Create 51 team played in our recent regulatory submissions was invaluable.
“From long-term strategic thinking, to addressing matters of customer engagement and providing water sector insights, the Create 51 team performed extremely well. In addition, Penny and the team’s overall positive can-do attitude, highly responsive outlook and sense of prioritisation were greatly appreciated and Create 51 is rightly viewed as one of our key business partners.”
